Shibumi & La Torre Wallace
The End-to-End Partner for Intelligent Marketing
About Us
We are an integrated entity that combines the expertise of Shibumi in data-driven marketing and marketing automation with the specialization of La Torre Wallace (LTW) in digital performance, B2B, and artificial intelligence applied to commercial processes.
The result is a unique partner capable of guiding companies from data acquisition to revenue generation, along the entire funnel — from audience analysis to conversion, from privacy compliance to real-time measurement.
Our vision is simple: the marketing of the future is already here, and it is called artificial intelligence applied to real data, on real channels, for real customers. We do not offer generic solutions — we build custom ecosystems that think, learn, and optimize autonomously.
Our Philosophy: AI-First, Human-Led
Artificial intelligence is not an add-on or a trendy tool for us. It is the central nervous system of every project we undertake. Our models analyze millions of online conversations, automatically qualify leads, rewrite sales scripts in real time, and orchestrate multichannel communication flows without manual intervention.
But every strategy, every creative choice, every business decision remains in human hands. AI accelerates, but it is people — ours and our clients' — who give direction and meaning to the results.
This approach allows us to operate at an enterprise scale while maintaining the speed and precision of a specialized boutique.
Our Services
1. Data & Research — Listen Before Speaking
Before any marketing action, it is necessary to understand the market. Our Data & Research area transforms digital signals into actionable insights, thanks to semantic AI and Natural Language Processing technologies.
Social Listening & Analytics
We monitor in real time online conversations related to your brand, your competitors, and your sector. Our systems — powered by AI sentiment analysis models — automatically classify every mention, identify emerging trends, and detect reputational crises before they become problems. Clients like Generali Italia, Kimbo, Magis Energia, and CA Auto Bank rely on this technology to make informed decisions every day.
Market Research & Competitive Intelligence
We combine qualitative and quantitative research with automated competitor analysis to provide brands with a complete view of their positioning. AI-assisted benchmarking — carried out, for example, for Löwengrube — allows comparing in a few days what once required weeks of manual analysis.
Social Census & Brand Monitoring
We offer systematic mapping and monitoring of the digital presence of distributed networks — agencies, franchises, dealers — with centralized dashboards that aggregate performance, editorial compliance, and sentiment. A service already active for the networks of Generali and Cattolica.
2. End-to-End Performance Marketing — From Click to Customer
Traffic without conversion is noise. Our Performance area combines paid media, organic optimization, and technical architecture to build funnels that convert — and continue to learn.
SEO & Paid Media
We manage the entire visibility ecosystem: technical and semantic SEO optimization, campaigns on Google Ads, Meta, LinkedIn Ads, and programmatic channels for clients like Repsol, Mercedes-Benz, CBRE, and El Corte Inglés. Our machine learning models optimize budget distribution in real time across channels, times, and audiences.
AdTech & AdOps
We implement the technical infrastructure that enables accurate measurement: DataLayer, Google Tag Manager, proprietary pixels, integration with DSP/SSP platforms. Without a solid technical foundation, every campaign data point is an approximation — we build certainty.
Landing Page & CRO
We design high-conversion landing pages based on multivariate testing, heat maps, and behavioral analysis. Conversion Rate Optimization is not an opinion: it is an iterative, data-driven process that increases the return on every euro invested in advertising.
3. Conversion Marketing & CRM — The Relationship that Generates Revenue
Acquiring a lead costs. Converting and retaining it is where real value is created. Our CRM and Marketing Automation area builds systems that keep the customer relationship alive at every stage of the lifecycle.
Marketing Automation
We implement and manage enterprise platforms — primarily SalesManago — to automatically segment databases, send personalized communications, and reactivate dormant customers. Our AI-driven workflows adapt the message and contact frequency based on individual behaviors, increasing conversions without increasing send volume. Active clients: Cargo, Gritti Energia, Soluzione Tasse.
Brainlead — Proprietary Marketing Automation
Our proprietary platform Brainlead enables lead and customer nurturing with automatic scoring, behavioral segmentation, and automation of processes via email, SMS, and WhatsApp. You don't depend on third parties: you control your data, your rules, your pace.
WhatsApp Experience & Conversational AI
We create conversational flows based on generative AI for lead generation, onboarding, and engagement during events. The intelligent chatbots we develop do not follow simple decision trees: they understand natural language, adapt to context, and automatically escalate to the human team when necessary. Proposals developed for San Benedetto, AIA, Valle Spluga, and Cielo e Terra Vini.
Incentive Programs & CRM Building
We design mechanics that stimulate in-store repurchases and the construction of first-party CRM databases — crucial in a post-cookie era. A concrete example: the Annurkap program, built to value every physical touchpoint as a data acquisition opportunity.
4. B2B & Account Based Marketing — Selling to Decision-Makers
B2B marketing requires surgical precision. It's not about generating traffic, but reaching the right decision-makers at the right time with the right message.
Account Based Marketing (ABM) & Social Selling
We build custom ABM strategies to reach specific decision-makers through LinkedIn and intelligent outreach automations. Our systems identify target companies, track buying intent signals, and orchestrate personalized contact sequences — scalable without losing authenticity. Clients: Solred, LPG.
Cold Email & GDPR-Compliant Outbound
Outbound prospecting methodologies designed in compliance with GDPR regulations. Our AI systems analyze open rates, responses, and engagement patterns to automatically rewrite subject lines and email bodies, improving conversion rates campaign after campaign.
B2B Advertising & Professional Lead Generation
Advanced segmentation of professional audiences on LinkedIn and B2B programmatic channels to generate qualified leads in the business segment.
5. Tech & AI — Intelligence at the Service of Business
Technology is not a support for our strategies: it is their heart. We develop custom AI systems, manage complex digital ecosystems, and bring artificial intelligence directly into revenue-generating processes.
Kallia — AI for Contact Center
Kallia is our proprietary artificial intelligence solution for advanced analysis of commercial calls. The system automatically transcribes every conversation, extracts key variables (objections, tones, trigger words), qualifies leads in real time, and provides recommendations to optimize sales scripts. The result: more conversions, less waste, more effective agents. Active for Repsol and Gana Energía.
Custom AI Features
We integrate artificial intelligence capabilities directly into our clients' digital assets: automatic article summarization, semantic content navigation, conversational chatbots, recommendation engines, automatic document and ticket classification. Every feature is designed for the client's specific context, not for a generic use case.
Web Development & Maintenance
We manage complex digital ecosystems — corporate sites, national portals, editorial platforms — with a DevOps approach that ensures uptime, performance, and security. Clients: CA Auto Bank (national site), Soiel (Office Automation portal). We include turnkey tools for event management: landing pages, registration and accreditation systems, as developed for The Fairplay for BOSS events.
Dashboards & Business Intelligence
We integrate heterogeneous data sources into real-time reporting dashboards. Decision-makers see the KPIs that matter, updated in real time, without waiting for manually built weekly reports.
6. Social & Influencer Marketing — The Brand's Voice in the Digital Space
Social channels are not a megaphone: they are a conversation. Our Social area manages this conversation with strategy, creativity, and rigorous measurement.
Channel Management & Community Management
We develop custom editorial plans, produce native content for each platform, and manage the community with an approach that balances automation and human oversight. A long-term example: Gruppo CAP, for which we manage the entire social presence with a coherent and measured narrative.
Influencer Marketing — InfluencerLab
Our proprietary platform InfluencerLab enables the search, authenticity analysis, and end-to-end management of campaigns with creators. Our AI models evaluate engagement quality, audience overlap, and brand safety before every activation — eliminating surprises and maximizing the ROI of collaborations.
7. Data Privacy & First-Party Data — Building the Future without Cookies
The privacy landscape has changed forever. We help companies transform a regulatory obligation into a competitive advantage.
Consent Mode & Privacy Sandbox
We implement GDPR compliance solutions that go beyond formal adherence, preserving measurement and targeting capabilities. With Consent Mode v2 and Privacy Sandbox solutions, our clients continue to optimize campaigns even in a world without third-party cookies.
Zero & First-Party Data Strategy
We design strategies for collecting and activating proprietary data — the data customers willingly provide in exchange for value. This data fuels predictive models, personalization systems, and lookalike audiences that do not depend on any external platform.
8. Creativity & UX/UI — Design that Converts
Form follows function, but it must also inspire. Our creative area produces assets that resonate with the audience and facilitate conversion.
Advertising Conceptualization
We develop creative pieces with a data-informed logic: we start from audience data and performance tests to build messages that convert, not just convince.
High-Performance Ecosystems
We design interfaces with a user-centered UX/UI logic focused on the funnel: every visual element is positioned to reduce friction and guide action. A beautiful site that doesn't convert is a cost, not an asset.
9. Training & Consulting — Transferring Know-How
Knowledge should not stay in the agency. We train our clients' teams to become autonomous and competitive.
Educational & University Courses
We prepare teaching materials and manage academic courses on digital marketing and automation topics. A concrete example: teaching Direct Marketing at UNIMORE for Fondazione Giulia Maramotti, where we bring real cases and operational methodologies into the classroom.
Coaching on Marketing Automation & AI
Strategic support and internal training for marketing and sales teams who want to master marketing automation, interpret data, and work with artificial intelligence tools. Not just tools — but mindset.
Our Proprietary Platforms
| Platform | Function | Key Benefit |
|---|---|---|
| Kallia | AI for call analysis and sales script optimization | More conversions, more effective agents |
| Brainlead | Proprietary Marketing Automation (email, SMS, WhatsApp) | Independence from third parties, proprietary data |
| InfluencerLab | Influencer search, analysis, and campaign management | Measurable ROI, guaranteed brand safety |
Why Choose Us
A Partner, Not a Supplier
We don't work by project: we build long-term relationships based on measurable results. Our clients grow with us because their goals become ours.
Applied AI, Not Told AI
We don't sell the promise of AI. We integrate it into our clients' real processes — from lead qualification to call analysis, from content personalization to brand reputation monitoring — and measure the impact in business terms.
Vertical Expertise on Key Markets
We operate with depth in sectors like energy, automotive, insurance, food & beverage, retail, and industrial B2B. This verticalization means we don't start from scratch: we bring benchmarks, best practices, and already validated use cases.
Full Funnel, End-to-End
From market research to conversion, from privacy compliance to real-time reporting. A single point of contact for the entire marketing ecosystem — no silos, no friction between different agencies.
Proprietary Data, Proprietary Platforms
Kallia, Brainlead, and InfluencerLab are not resold third-party software. They are tools we have built, that we control, and that we evolve based on our clients' needs.
Reference Sectors
- Energy & Utilities — Repsol, Gana Energía, Gritti Energia, Magis Energia
- Automotive — Mercedes-Benz, CA Auto Bank
- Insurance & Finance — Generali Italia, Cattolica, CA Auto Bank
- Food & Beverage — Kimbo, San Benedetto, AIA, Valle Spluga, Cielo e Terra Vini, Löwengrube
- Retail & GDO — Coop Italia, El Corte Inglés, Annurkap
- Real Estate & Corporate — CBRE
- Fashion & Lifestyle — BOSS (via The Fairplay)
- Utility & Environment — Gruppo CAP
- B2B & Industrial — Solred, LPG, Office Automation (Soiel)
- Third Sector & Culture — Fondazione Giulia Maramotti, Nimai
Start Your Project
Every project starts with a conversation. Not from a template, not from a generic form — but from a deep understanding of where you are and where you want to go.
Write to us, call us, or request a free audit of your digital ecosystem. We will find the right starting point together.
Shibumi & La Torre Wallace — Intelligent Marketing, Real Results.